Fragma

When classic luxury meets
craftmanship

This new restaurant in the Bondgenotenlaan in Leuven combines a refined cuisine with seasonal ingredients in an elegant and iconic interior. The design is sleek and minimal and contains many decorative details. We chose to combine industrial materials, like steel and concrete, with warmer textures such as cork and wood.

— fragmarestaurant.be —

Our studio chose to break up the logo, translating the story of the product that is constantly evolving, nor perfect. A modest colour palette and matte finish refer to the natural, organic materials. Meanwhile, we chose to use gold in its natural state: veins that run deep into the brand identity, as it would under the earth.