The Fragma logo is fragmented in itself, translating the values of the product that is never finished, nor perfect. The marbled pattern has its origin in the natural processes in cooking process itself, in the movement of oils and texture of marbled meats.

A subdued color-palette and matte finish refer to the natural materials, while gold is used in it natural state, in the form of veins running through the identity, like it would under the earth.

studiohaver_be HAVER Identity 4
studiohaver_be HAVER Identity 1

Collaboration: Sebastien Greffe


copyrights 2018 Judith Hoefkens